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Opdrachtgever, bureau/school en categorie

Titel:
Hello Edward: The First Ever Bird Selfie
Opdrachtgever:
ASUS
Bureau:
SuperHeroes
Datum eerste publicatie:
12/01/2015
url:
http://www.asus.com/transformerbook/hello_edward.html
Categorie:
Mobile

Credits

Concept:
SuperHeroes Amsterdam
Art Direction / Design:
Nando Pawirodikromo
Copy / Redactie:
Elliot Stewart Franzen & Rogier Vijverberg
Interaction Design:
Minivegas, Magic Bullet
Technische realisatie:
Minivegas, Magic Bullet
Account:
Evelien Schenkkan & Severien Jansen
Verantwoordelijk bij klant:
David Chen


Afbeeldingen

Video



Case omschrijving: Mobile

Projectbeschrijving
The Hello Edward app is an innovative augmented reality app that communicates all the features of the ASUS Transformer Book T100HA 2-in-1 device. By making use of your phone’s front camera, Hello Edward turns a typically boring product demo into an entertaining and innovative AR experience. Edward the tufted titmouse appears on your shoulder and playfully introduces product features while dancing, juggling and flying around in a jetpack.
Voor/over product of dienst
The ASUS Transformer Book T100HA is a 2-in-1 device. It's a laptop with a keyboard that detaches, turning it into a Windows 10 tablet. So it’s two devices, in one package that's elegant and convenient. Need to work? It's a powerful laptop. Time to relax? Detach the keyboard and it's a handy tablet. No fuss, no hassle.
Doelgroep(en)
The target audience consists of a young and mobile audience of 18-35 years old. It concerns a global audience, but with Asia being the key market.