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Opdrachtgever, bureau/school en categorie

Titel:
Fornasetti
Opdrachtgever:
Pomo
Bureau:
Random Studio
Datum eerste publicatie:
15/04/2015
url:
http://www.fornasetti.com
Categorie:
Design

Credits

Concept:
Random Studio
Art Direction / Design:
Random Studio
Copy / Redactie:
Random Studio - there has been no copy
Interaction Design:
Random Studio
Technische realisatie:
Random Studio
Account:
Random Studio
Verantwoordelijk bij klant:
Random Studio


Afbeeldingen

Video



Case omschrijving: Design

Projectbeschrijving
A modern interpretation of Fornasetti’s playful logic, Random’s intervention seduces visitors to interact with each of the three illustrations. By moving the mouse, the tools on the screen seemingly come to life. Based on repetition combined with a smooth, organic motion, the immersive experience adds a sense of magic and affirms the status of the design house as a lyrical place for extraordinary creations.
Voor/over product of dienst
Random Studio was asked by creative agency Pomo to add some visual poetry to the homepage and came up with an interactive experience that echoes the highly imaginative design language of the long­standing brand.
Doelgroep(en)
We made this experience with a broad range visitors in mind. Fans of Fornasetti will recognise the distinctive humour of the brand. Those who aren't so familiar will be able to appreciate the site for its atmosphere, intuitive and fun interactions, and its visual style.