A modern interpretation of Fornasetti’s playful logic, Random’s intervention seduces visitors to interact with each of the three illustrations. By moving the mouse, the tools on the screen seemingly come to life. Based on repetition combined with a smooth, organic motion, the immersive experience adds a sense of magic and affirms the status of the design house as a lyrical place for extraordinary creations.
Voor/over product of dienst
Random Studio was asked by creative agency Pomo to add some visual poetry to the homepage and came up with an interactive experience that echoes the highly imaginative design language of the longstanding brand.
We made this experience with a broad range visitors in mind. Fans of Fornasetti will recognise the distinctive humour of the brand. Those who aren't so familiar will be able to appreciate the site for its atmosphere, intuitive and fun interactions, and its visual style.