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Opdrachtgever, bureau/school en categorie

Titel:
DS Signature Art
Opdrachtgever:
DS PSA
Bureau:
DPDK
Datum eerste publicatie:
15/09/2015
url:
http://www.ds-signatureart.com
Categorie:
Design
Innovation

Credits

Concept:
DPDK
Art Direction / Design:
DPDK
Copy / Redactie:
DPDK
Interaction Design:
DPDK
Technische realisatie:
DPDK
Account:
DPDK
Verantwoordelijk bij klant:
Bart van Slobbe, Fleur Willemijn van Beijnum


Afbeeldingen

Video



Case omschrijving: Design

Projectbeschrijving
Celebrating their partnership with the Dutch Film Festival, DS signature art is an online gallery where every visitor's signature is turned into a 3D piece of art. Visitors sign their autograph using their mobile screen, touchpad in writing in air.
Voor/over product of dienst
DS, the luxurious French car brand founded in 2014 in Paris, brings acte de présence during Dutch Film Festival in Utrecht, the Netherlands. DS has grown from underneath the wings of 'sister brand' Citroën and is now establishing itself through the positioning 'the spirit of avant-garde'. DS stands for excellence, innovation, technology and exciting experiences.
Doelgroep(en)
Private car owners and lease drivers, Predominantly male, 35-65 years, working professionals. Decide on design, luxury and comfort.


Case omschrijving: Innovation

Projectbeschrijving
Celebrating their partnership with the Dutch Film Festival, DS signature art is an online gallery where every visitor's signature is turned into a 3D piece of art. Visitors sign their autograph using their mobile screen, touchpad in writing in air.
Voor/over product of dienst
DS, the luxurious French car brand founded in 2014 in Paris, brings acte de présence during Dutch Film Festival in Utrecht, the Netherlands. DS has grown from underneath the wings of 'sister brand' Citroën and is now establishing itself through the positioning 'the spirit of avant-garde'. DS stands for excellence, innovation, technology and exciting experiences.
Doelgroep(en)
Private car owners and lease drivers, Predominantly male, 35-65 years, working professionals. Decide on design, luxury and comfort.