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Opdrachtgever, bureau/school en categorie

Titel:
24 Hours of Mustang
Opdrachtgever:
Ford
Bureau:
Ogilvy & Mather Amsterdam
Datum eerste publicatie:
08/12/2015
url:
https://www.facebook.com/fordnederland
Categorie:
Digital Campaign
Media

Credits

Concept:
Benjamin de Villiers & Rob Voortman
Art Direction / Design:
Benjamin de Villiers
Copy / Redactie:
Rob Voortman
Interaction Design:
n.a.
Technische realisatie:
NOMOBO
Account:
Tom IJzer, Monique Lissenburg, Ratna Soetrisno, Robin Duiker
Verantwoordelijk bij klant:
Emil Bos, Sebastiaan van de Pol, Laurens van Bergeijk
Overigen:
Mindshare, Mannenmedia, Autoblog.nl, Blue Hive London


Afbeeldingen

Video



Case omschrijving: Digital Campaign

Projectbeschrijving
We tested what car fanatics would do to get their hand on a new Ford Mustang. So we created a 24hr livestream on YouTube, which forced viewers to watch while we drove the car all over the country. In these 24 hours, the Mustang drove past 4 cameras with a code on its body. The winner was the contestant who shared the four letter code first.
Voor/over product of dienst
Ford wanted to reintroduce the iconic Ford Mustang in the Netherlands. As it hadn’t been for sale at an official Ford dealer for over 50 years.
Doelgroep(en)
Mustang fans and all other car fanatics in the Netherlands.


Case omschrijving: Media

Projectbeschrijving
We tested what car fanatics would do to get their hand on a new Ford Mustang. So we created a 24hr livestream on YouTube, which forced viewers to watch while we drove the car all over the country. In these 24 hours, the Mustang drove past 4 cameras with a code on its body. The winner was the contestant who shared the four letter code first.
Voor/over product of dienst
Ford wanted to reintroduce the iconic Ford Mustang in the Netherlands. As it hadn’t been for sale at an official Ford dealer for over 50 years.
Doelgroep(en)
Mustang fans and all other car fanatics in the Netherlands.