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Opdrachtgever, bureau/school en categorie

Titel:
HEMA Sintersongwriter
Opdrachtgever:
HEMA
Bureau:
XXS Amsterdam
Datum eerste publicatie:
15/11/2015
url:
http://www.sintersongwriter.hema.nl
Categorie:
Content
Digital Campaign
Media

Credits

Concept:
Barend Stegeman en Wessel Beumer (XXS Amsterdam)
Art Direction / Design:
Creatieve Directie: Hans van Nood en Remy Kurpershoek (XXS Amsterdam)
Copy / Redactie:
Copy: Jan de Roos en Saskia Meijer, Barend Stegeman en Wessel Beumer (XXS Amsterdam)
Interaction Design:
Guilty People
Technische realisatie:
Guilty People
Account:
Robin Verhoek, Auke Roggeveen
Verantwoordelijk bij klant:
Desiree Vernie
Overigen:
Muziek: Rene Verhagen en Peter Horwitz (XXS Amsterdam)


Afbeeldingen

Video



Case omschrijving: Content

Projectbeschrijving
Sinterklaas: One of the most prominent Dutch family holiday celebrations.
And an important brand moment for HEMA. Unfortunately, recent public debates have overshadowed the children’s festivities due to ongoing adult discussions. Our target was to activate a positive brand signal around Sinterklaas whilst avoiding the charged public debates around the tradition.
Voor/over product of dienst
HEMA
Doelgroep(en)
Holland


Case omschrijving: Digital Campaign

Projectbeschrijving
Sinterklaas: One of the most prominent Dutch family holiday celebrations.
And an important brand moment for HEMA. Unfortunately, recent public debates have overshadowed the children’s festivities due to ongoing adult discussions. Our target was to activate a positive brand signal around Sinterklaas whilst avoiding the charged public debates around the tradition.
Voor/over product of dienst
HEMA
Doelgroep(en)
Holland


Case omschrijving: Media

Projectbeschrijving
Sinterklaas: One of the most prominent Dutch family holiday celebrations.
And an important brand moment for HEMA. Unfortunately, recent public debates have overshadowed the children’s festivities due to ongoing adult discussions. Our target was to activate a positive brand signal around Sinterklaas whilst avoiding the charged public debates around the tradition.
Voor/over product of dienst
HEMA
Doelgroep(en)
Holland